Outside of work
FREELANCE WEBSITE: YSP LENDING: FINANCIAL SERVICES
UNIVERSITY PROJECT: HIGH FIDELITY PROTOTYPE IN RESPONSE TO UN SUSTAINABLE GOAL
A standout project illustrating the practical application of my degree was a response to the UN goal of sustainable consumption. Assigned with creating a solution integrating physical, spatial, and digital components, our research led us to focus on reducing plastic consumption in the excess-ridden fresh food aisle.
Utilising user observations, interviews, focus groups, and questionnaires, I honed the prototype through user-testing and system tests. The resulting GreenBuddy Smart Cart prototype allows users to hang reusable shopping bags in the well of the trolley.
Eliminating single-use plastic through reusable shopping bags and incorporating a digital system for streamlined shopping, serves as a tangible solution to the impact of user-centred design principles.
Preview here.
FREELANCE WEBSITE: GROUND UP EVENT SOLUTIONS
I designed and developed a user-friendly website for an event company, focusing on UX and UI design. By closely collaborating with the client, I ensured the website met their business goals.
I implemented responsive design for optimal performance on all devices, conducted usability testing to refine functionality, and integrated SEO best practices to enhance visibility and search engine ranking.
Preview here.
UNIVERSITY PROJECT: FIGMA PROTOTYPE - EDUMATCH MOBILE APP
I partnered with a local small business, YSP Lending, to design and deliver a professional website that reflected their credibility, expertise, and personalised approach to lending.
Working closely with the founder, I translated their business goals into a clear digital presence that builds trust and simplifies complex financial information for clients. Through collaborative workshops and iterative feedback, I gained a strong understanding of their target audience, service offerings, and competitive positioning.
The result is a clean, credible digital presence that supports client acquisition and reflects the personalised nature of the business.
Preview here.
Creating a high-fidelity Figma prototype of an app that matches students to educational mentors allowed me to develop a diverse set of skills. Through extensive user research and testing, I gained valuable insights into user needs and behaviors, which informed my design decisions and ensured a user-centric approach.
Wireframing and UI practices were integral to the project, enabling me to craft intuitive and visually appealing interfaces. Additionally, the process of iterating on the prototype based on user feedback honed my ability to create a seamless and interactive user experience, showcasing my proficiency in both UX and UI design.
Preview here.